Developing Your Sales Leadership Skills

Learn to PERFORM by planning, preparing and practicing.

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Richard is an author, trainer, public speaker and motivator with 30 years of experience gained owning and managing companies in the USA and Canada. His experience includes the selling of, or selling to financial services, psychometric hiring assessments, sales training, architects and engineers. Through his tenure he has created and participated in success and has also been through some tough times which has armed him with the material that makes up his facilitations and programs. He has spoken to large groups throughout the US and Canada, and has trained many sales people, sales managers, general managers and presidents.

Richard’s material leans heavily on the ability and commitment of those willing to do what it takes to succeed. He urges participants to apply discipline as business and life itself is NOT easy, and one’s ability to “self-coach” and also coach others is critical.

He has worked with many Fortune 500 companies, automotive dealership groups, chambers of commerce, Rotary clubs and has appeared on TV discussing business and success.


Although coaching is important, “self coaching” is more important. Learning how to coach “yourself” is what every successful person has learned. Learn it now, here with my on demand online course.


This online course is designed for those who want to succeed in sales and business, and demand performance. It is fundamental in its approach and is based on the 4 Ps, planning, preparation, practice, and performance, reliant on planning, preparing and of course practicing.

This is the most important step leading to success as the old adage holds true, failing to plan = planning to fail. The online course will exhort you to not just think about your plan, but to commit it to writing. Once captured from your mind in detail, you will be urged to share it with others. The truth is that many plans appear so clear to the creator but simply cannot be seen either at all, or not clearly by those who will be tasked to bring it to fruition.

Proper and detailed preparation are what either floats a good plan or sinks it. This step is harder than it appears as the planning aligns assets, addresses production and marketing needs, harnesses others in a way that encourages them to step up and help in delivering the plan. The preparation phase includes timing and delivery of deliverables, dealing with distribution channels and other potential impediments that can slow down or kill the plan.

This is often the forgotten step, and failing to address it can lead to derailing the plan. When you think of you and your team, and measure the competencies they apply in their daily work, do you see that improvement can be had with some effort, focus and practice? Practice can include role playing whereby team members take turns acting out and responding to sales situations, negotiations, dealing with irate clients, cold calling and asking for referrals. Practice is applicable to just about any position, regardless of rank or title.

Taken in total, the performance you seek is there for you, but in order to earn it, you must plan, prepare and practice.

Becoming a leader takes time and of course a system that is reliable and can be followed by leadership and those who are downstream. The coaching aspect and abilities of a leader are what can be measured in terms of results, and then through focus and application of the system can be corrected or improved. The 4 Ps and variations of it are used by all successful teams and companies, after all the sales process remains simple, it is people that through lack of discipline fall as a result of ignoring the steps.

Sales performance is what managers, coaches and leadership are after. Getting there is what they are paid to do, and using proven methods to achieve sales goals is the focus of their work. The 4 Ps are not revolutionary nor unique, but due to the harried pace and lack of focus that bedevils business and sales personal, they are often forgotten. What Ingomu have created is a system that benefits lone wolf business / sales types just as well as teams, encouraging a sharing of experiences and results.


This course is designed to help those who seek success in business and life.

The 4 P’s: Plan, Prepare, Practice and Perform and are the key ingredients in successful companies and sports teams, and not to mention the military. Through this course at Ingomu Learning you can tap into Richard, his material, and his input.

Make Richard and the 4 P’s part of your success formula.


An easy to understand, simple to use system that delineates the steps required to empower you and your team. The materials include six videos that walk you through the lessons; a work book with many questions that only you can answer; support materials that you will use as you create your unique reality, and a PDF copy of my book entitled “YOU Working With YOU”, A Roadmap to Self-Mastery.


Access to this course and online community for 12 months is a one-time fee of $299US.

This 12-month subscription gives you unlimited access to the sessions.

You may also sign up for the course's Mastermind group. The combined enrollment fee for the course and the mastermind groups is $500US.

Once enrolled, access this expert community at the LOGIN link above. Look for an email from the coach with dial up information for the mastermind groups. Post your questions and comments for the expert, and your fellow community members. Content shared in this community is available to enrolled participants only.


What to say to get your company to pay for this course!


Building a winning team and culture should be the quest of companies, organizations and teams. The 4 P’s delivers both a lesson and a method that helps drive performance. Given that motivated people want and need to improve, this course is one of those essential bodies of work that leaves a mark. The questions and videos that guide the learner are steeped in experience from the years the author spent applying himself in the market where he earned substantial success and also faced tough times. With tenure being what it is within most companies these days, it is refreshing to be able to invest in a program that helps create momentum and build success, without the bruises and cuts business has a way of delving out.


The company will benefit from the results of this program commensurate with the effort applied. When the learner takes it upon themselves to step up, learn new methods, create positive habits and subsequently earn more confidence and competence, the company will compete at a higher level, earn more revenue and will have contributed to a positive culture. The leaner will then be able to lead others by example further justifying the investment in the 4 P’s. Culture is a fragile entity, and when those on the payroll are literally on the same page as a result of participating in a program such as this, the culture will take a decidedly positive step forward.


There are many reasons why you need to not only know the 4 P’s, but to apply them on a daily basis, chief among them is that they act as a roadmap, keeping people on track, focussing their efforts, enhancing their skills and abilities leading to repeated high levels of performance.

Although most people know the meaning of the word “planning” , it is something that lacks in detail for too many companies and organizations. People show up, work goes on, and the company stutters along until it simply runs aground. The 4 P’s delivers relevant plans based on the current moment guiding the company forward similar to a GPS.

Proper preparation will support the plan and illuminate information shortfalls, oversights of details, steps needed to turn the plan from idea / dream to reality. Poor preparation has sunk many a good plan.

Practice is the too often forgotten step. Where people will practice golf, music and other social activities that pay them nothing, they too often simply show up to work where they earn 100% of their revenue without ever applying themselves and improving as a result. Practice is what differentiates the winners from losers.

Performance , is what everybody seeks, and yet it cannot and does not occur on its own. Performance is the direct result of planning, preparing and practicing. For those owners, managers / coaches and leaders the 4 P’s provides a system that encourages thinking and action, supported by well-honed abilities.


Just look at the cost of human capital and how it can be your greatest asset or your heaviest liability. The quest is always about maximizing on the assets your company deploys on a daily basis. Successful and profitable companies need to see a solid ROI otherwise they simply experience failure.

The 4P’s are all about investing a relatively tiny amount of capital in order to reap a sizeable return.

This program will clarify what the plan is, align resources such that preparation supports the plan, it will energize your people creating a team environment and strengthening your culture, with the end result being a solid performance equating to the ROI you are most interested in.

Training and learning is NOT a wasted expense, it is an investment that provides an ongoing return in more ways than you can count.

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Course Participant and Mastermind Group$500.00

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Since all materials are delivered digitally, no refunds.


Want to learn more about this course "The 4 P’s, “Business Waits for Nobody” with Richard Morin? Have questions? Would you like private access for your company, organization or association? Book a one-on-one or group coaching session, or hire the coach to virtually present at your meeting or conference? Reach out and we will connect with you shortly.