After spending a lot of time and money, creating your online course, you want to make sure that people view it. The best to do this is by creating a high-quality promotional video. Let’s look at the top ten tips to help you in creating successful online course videos.
1. CONVINCE THE AUDIENCE OF THE COURSE’S VALUE
The most important thing that your video should do is convince the audience that your online course will make an excellent investment. If they don’t believe that it will benefit them, they won’t be interested in buying it. There are a few ways that you can show the viewer how valuable the course will be. First, you might want to tell them about the information that they will learn. When doing this, stress how they will be able to use this knowledge. Also, mention any resources that will be provided. For example, tell them about any booklets, videos, or chatrooms that they will be able to access.
2. UNDERSTAND YOUR AUDIENCE
You also need to understand what audience you will be targeting. For example, you will need to know why they would want to buy your course, and where your audience gets their information. The best way to understand this might be to talk to your existing customers. If you don’t have any current customers, you might want to do a survey, which will allow you to understand the market even better. Once you’ve gathered this information, use it to shape your promotional video for your online coaching.
3. CONSIDER YOUR MARKETING STRATEGY
eLearning is becoming more popular, with many people offering online learning courses. While this shows that demand is high, it also makes it harder for you to stand out. For this reason, you need to make sure that you have a great marketing plan; this will ensure that people purchase your course. It would help if you kept these marketing techniques in mind when making your promotional video; this will give you the highest possible chance of success.
4. HAVE A GREAT HOOK
You want to give yourself the best chance of getting your audience to subscribe to your online course. The best way to do this is by having a great hook; this is a section at the start of the video that grabs the audience, keeping them engaged. For example, you might want to tell them about how your business coaching has helped other people increase their profits dramatically. Alternatively, leadership coaches might want to inform people about how they have been able to help people become better leaders.
5. THINK ABOUT WHERE YOUR VIDEO WILL BE VIEWED
The area where you post your promotional video should have a significant impact on its format and length; this is because different audiences’ value different things in their content. For example, if you’re posting onto Instagram, you should make your video as short as possible. Generally, this audience only wants a brief highlight, with a link to the longer video. Alternatively, audiences on YouTube will be more willing to watch a longer video. A promotional video added to your online course page should be about 2 minutes long closing with an invitation to sign up for your course.
6. HAVE A SCRIPT
It would be best if you got a script to follow while recording your video, which will ensure that your audience distinctly receives the message that you want to send. However, don’t sound over-scripted, because this can make you appear robotic, which can be a big turn-off for your audience. For this reason, you might want to use talking points that will keep you on-point, without making you appear over-rehearsed. Having talking points will also allow your personality to come through, which will help keep the audience interested and entertained.
7. GIVE THE AUDIENCE SOME VALUABLE TIPS
As we discussed, there are many eLearning courses available. It’s almost certain that someone else is selling courses or coaching in the same area as you. For this reason, it’s crucial that you are willing to provide a few valuable pieces of information during the video, which will let the audience know that you have a deep understanding of what you will be selling; this will help convince them to purchase your course.
8. STAGE THE AREA
When you are shooting a promotional video, you want to make sure that the area looks as good as possible; this often means that you will need to stage it appropriately. For example, if a leadership coaching video is being shot in an office, you should remove any clutter from the desk because it might distract your audience, preventing them from focusing on your key message. Depending on your budget, you might want to hire equipment like desks to help you stage the area.
9. HAVE HIGH PRODUCTION VALUES
It would help if you tried to make sure that your video has high production values; this will ensure that your audience enjoys watching it. To do so, you might want to hire a professional company to help you shoot it. When shooting, use a wireless microphone which ensures that the audience won’t be distracted by any cords when watching your video. You should also make sure to film it from multiple angles; this will give you plenty of options when editing the footage together. Proper lighting too is essential for your video.
10. KEEP IT SHORT
Finally, it would be best if you remembered that the audience has a limited attention span. If you talk for too long, they might lose interest and stop watching your video. To prevent this from happening, you should make it as short as possible. Generally, it’s recommended that your video should last for around 3 to 5 minutes at most, which will give you plenty of time to sell your course or coaching services to the audience.
Creating successful online course videos or coaching services can be very difficult and expensive. For this reason, you should make sure that you create a great promotional video; this is an excellent way for you to increase the number of people who want to purchase these services. So, use these ten tips to create a video that will get your target audience excited about buying your products.
RESOURCE: Top Tips on How to Price Your Online Course.